NFC tags meet authentication security measures, says Infineon

Near field communication (NFC) tags released by Infineon Technologies meet high security requirements for proving authenticity. The NFC4TCxxx tags can protect consumer products to ensure they are not counterfeit to safeguard brand identity and revenue. In products such as pharmaceutical and food, the company pointed out, counterfeit products can pose a serious threat to consumer health and safety. 

The NFC4TCxxx tag includes an open standard security architecture using AES-128 cryptography. It is also equipped with inherent resistance to physical attacks such as differential power analysis (DPA) and differential fault analysis (DFA). 

The secured NFC tags have a range of memory options, from 304 bytes to 4kbytes, enabling brands to store data and create customised applications. 

The tags can be programmed with brand-specific landing pages that provide additional information about the product and also show the customer a list of similar products. They can also offer two-way communication between the consumer and the brand, direct users to exclusive offers and invitations to special events while helping brands to use customer analytics to optimise products and marketing.

Infineon has also introduced the NFC 2Go starter kit which demonstrates consumer product authentication enabled by Infineon’s secured NFC tags with an NFC smartphone. The kit includes NFC stickers, iOS and Android mobile apps, back end cloud authentication software, tag personalisation tools and a user guide.

The NFC4TCxx tags and the NFC 2Go starter kit for brand protection can be ordered now.

http://www.infineon.com

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